MKT 100 Study Guide - Herfindahl Index, Upselling, Kyocera Communications

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21 Apr 2012
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Worksheet: Metric 3 Market Share & Market Analytics
Use the industry overview below to answer the questions that follow:
Mobile Phones in the United States
The mobile phone market in the United States covers the sales of mobile phone
devices, smart phones, and PDAs (personal digital assistants). Table X below
provides the annual sales volume of mobile phones from 2004 to 2009. Table XX
details the market share of the top handset manufacturers.
Table 1: US Mobile Phones: Sales Volume & Value 2004-2009
2004
2005
2006
2007
2008
2009
‘000 units
66,556.1
87,543.1
110,228.1
120,629.4
130,309.9
134,673.5
US$ bn
4.1
5.4
6.9
8.3
10.1
10.6
Table 2: Mobile Phones Company Shares 2005-2009
% retail revenue share
2005
2006
2008
Samsung America Inc
15.7
15.1
22.1
L.G. Electronics USA
15.9
16.5
20.6
Motorola Inc
30.4
34.8
22.8
Kyocera International Inc
5.4
4.9
9.2
Research in Motion Ltd
0.7
1.1
6.0
Apple Inc
-
-
4.9
Nokia United States
15.4
18.1
7.5
Sanyo North America Corp
4.3
4.2
-
Apple Computer Inc
-
-
-
Others
12.1
5.4
6.9
Total
100.0
100.0
100.0
1) What is the annual 2009 revenue in dollars of the top 4 mobile phone
companies?
Answer:
Revenue Market Share (%) = Revenue ($) / Total Market Sales Revenue ($)
Revenue ($) = Revenue Market Share (%) * Total Market Sales Revenue ($)
Samsung America Inc:
Revenue = 25.4% * $10.6 billion = 0.254 * $10.6 billion = $2.6924 billion
L.G. Electronics USA:
Revenue = 21.5% * $10.6 billion = 0.215 * $10.6 billion = $2.279 billion
Motorola Inc:
Revenue = 16.4% * $10.6 billion = 0.164 * $10.6 billion = $1.7384 billion
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