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MKT 100 Study Guide - List Price

412 views4 pages
salmonwolf584
21 Apr 2012
School
Ryerson University
Department
Marketing
Course
MKT 100
Professor
Helene Moore

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MKT 100 Full Course Notes
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MKT 100 Full Course Notes
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Document Summary

Worksheet: metric 6 pricing wholesale to retail: you are a manufacturer of widgets that sells your products to a wholesaler who in turn sells directly to retailers. You have developed a new widget and you know that your competition"s product retails for in hardware stores. You know yours is slightly better, and are pretty sure your product could sell for . If the suggested retail price of the widget is , then: Wholesaler selling price ($) = retail selling price * [1 - retail margin (%)] = . 50: as a small appliance manufacturer, your cost to manufacture and package your coffee maker is /unit. You want this to be a cash cow, so you decide to sell the coffee maker to your wholesaler for /unit. You know that the wholesaler"s margin is 25%, and that retailers typically take 33. 3% margins on small appliances. Manufacturer selling price = wholesale selling price * [1 - wholesale margin]

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Related Questions

Which of the following statements about channels of distribution is most accurate? 
 
A)Channels of distribution always begin with a manufacturer and end with consumers, and always have one or more marketing intermediaries in between.
B)Channels of distribution always include retailers, but they may or may not also include wholesalers.
C)The fewer the marketing intermediaries in a channel of distribution, the more efficient the channel is likely to be. 
D)Some channels of distribution include marketing intermediaries, while in others a manufacturer sells directly to the final consumer.
Generally, when advertising to consumers, the objective of an advertising campaign is
 
a) a push strategy- to increase demand by focusing on wholesalers, retailers or salespeople.
b) to offset sales promotion costs.
c) to maximize media planning.
d) a pull strategy- to get the product into stores by having consumers demand it.
e) to win advertising awards.

Which of the following best describes a type of agent called a manufacturer's representative?

A. an independent manufacturing organization that sells to a number of different retailers

B. an independent selling organization that will sell on behalf of a number of different manufacturers

C. a selling organization that represents customers in deliberations with manufacturers

D. an independent selling organization that sells on behalf of only one manufacturer

E. an employee of a manufacturing organization who only sells to a specific number of retailers

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