MKT 100 Final: MARKETING PRACTICE EXAM.docx

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22 Apr 2012
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If i order a new macbook laptop, the company will charge me ,499 for a machine in black, but only ,349 for an identically configured one in white. Because the store does not want to be positioned as a discounter. To get customer to move past and hopefully purchase regularly-priced items. To even out product distribution in the store. Because the front of the store is usually only for impulse buys. When bubble mchenry"s exciting line of pez dispensers offered two lines of dispensers at . 99 and . 99 the best selling one was the . 99 model. The demand curve of the . 99 model is moving left to right. The demand curve of the . 99 model is flattening. The customer is having a perceptual change in what they perceive as value. A company would deal with transfer pricing by doing the following when they are shipping products from a low tax country to a high tax country.

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