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Midterm

MKTREVIEWTESTANSWERS.docx

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Department
Marketing
Course
MKT 100
Professor
Armand Gervais
Semester
Fall

Description
Question 10 out of 1 points Dominos Pizza decided to offer discounts to their customers past midnight to increase the sales and each customer purchase value This is an example of AnswerSelected AnswerAMarket DiversificationQuestion 20 out of 1 points With selfserve gas pumps Mashas Convenience Stores found that they could sell gasoline Sophias Gas stations found they could overcome falling revenues by selling convenience products This is an example of AnswerSelected AnswerDOne marketing mix creating two institutionsQuestion 31 out of 1 points The marketing objective for a product in thestage of the product life cycle is to promote consumer awareness and gain trialAnswerSelected AnswerAIntroductionQuestion 41 out of 1 points There are very few examples of perfect competition in the marketplace but one industry that fits that description is AnswerSelected AnswerASoybeansQuestion 5
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