MKT 100 Study Guide - Final Guide: Display Advertising, Personal Selling, Advertising Mail

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26 Oct 2012

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MKT 100 Full Course Notes

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A swot analysis examines the companies: strengthsinternal, weaknessesinternal, opportunitiesexternal, threatsexternal. By developing a swot analysis, a company can determine what its distinctive competencies are. This will help determine what the organization should be in business for, what its mission should be. You must be able to recognize via reading a small case, what would represent a strength or weakness of a company. You must be able to determine based on external issues/trends (pest + C competition) if what was described in the case supplied, what would represent an opportunity or a threat. What would be examples of each? http://www. quickmba. com/strategy/swot: the categorical imperative- be able to understand these principles and decide from reading a case study , which answer best represents the situation represented in the case. The categorical imperative helps us to know which actions are obligatory and which are forbidden. Hypothetical imperatives are conditional: if i want x then i must do y".

Related Questions

An important part of creating a market-product grid is to

A. compare, in two dimensions, a firm's position relative to its competitors.
B. plot the market growth rate and relative market share of a firm's offering.
C. estimates the size of the markets.
D. identify company strengths and weaknesses.

bluemarten153

Which of the following statements is true about business intelligence?

1) It is the use of information systems to gather and analyze information from internal and external sources in order to make better business decisions.

2) It is the use of human resources to gather and analyze information from external sources in order to make better business decisions.

3) It is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.

4) It is an act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community, through the use of information technology.

5) It is the process by which a customer-owned mutual organization or cooperative changes legal form to a joint-stock company.

lavendercamel438

Prompt

You are working for a small business owner selling women’s fitness apparel in a strip mall in a town with a population of 20,000. The space next door will become vacant next year once the lease expires, and the property manager has offered your business the opportunity to lease the space. The apparel company is financially sound, yet not seeing sales growth year over year. The company does not have an online sales platform and depends on repeat customers and foot traffic from the gym nearby. You are tasked with determining if there is a valid opportunity to expand the business to the location next door.

Explain the method you would use to research the viability of the company. What are three potential mistakes to avoid in your research and how can you avoid making those mistakes?

amberferret488

MKT 100 Study Guide - Final Guide: Display Advertising, Personal Selling, Advertising Mail

MKT 100 Full Course Notes

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