1. Strengths and Weaknesses-, Threats and Opportunities
A SWOT Analysis examines the companies:
By developing a SWOT analysis, a company can determine what its
distinctive competencies are. This will help determine what the organization
should be in business for, what its mission should be.
You must be able to recognize via reading a small case, what would
represent a strength or weakness of a company.
You must be able to determine based on external issues/trends (PEST +
C competition) if what was described in the case supplied, what would
represent an opportunity or a threat.
What does the acronym P.E.S.T stand for ? What would be examples of
2. The categorical imperative- Be able to understand these principles
and decide from reading a case study , which answer best represents the situation represented in the case
The categorical imperative helps us to know which actions are obligatory and
which are forbidden.
Hypothetical imperatives are conditional: If I want x then I must do y. These
imperatives are not moral. For Kant, the only moral imperatives were categorical:
I ought to do x, with no reference to desires or needs.
3. The Utilitarian Principle
Utilitarianism may be employed in any business decision-making process that
seeks to maximize positive effects (especially morally, but perhaps also
financially and so forth) and minimize negative outcomes. As with Bentham's
formulation, utilitarianism in business ethics is primarily concerned with
outcomes rather than processes. If the outcome leads to the greatest good
(or the least harm) for the greatest number of people, then it is assumed the
end justifies the means.
4. Types of Competition-
5. Herfindahl Index
First you need to define your different variables that you are going to use in
your Herfindahl Index calculation. For example, you can use 5 different
companies and 5 different market share percentages. Each company can
have a different market share percentage. Company A can have 20 percent,
company B can have 30 percent, company C can have 30 percent, company
D can have 10 percent, and company E can have 10 percent.
There is a formula that you can use to calculate the Herfindahl
Based on the information provided above,The formula is applied as follows :
(0.20)^2+ (0.30)^2 + (0.30)^2 + (0.10)^2 + (0.10)^2 = 0.24.
The higher the Herfindahl Index would mean the more of a market share percentage meaning that the market would be dominated by those
6. Ansoffs Matrix http://marketingteacher.com/lesson-store/lesson-
ansoff.html understand why a company would select a specific strategy
within Ansoffs Matrix. The Ansoff Growth matrix is a tool that helps businesses decide their product
and market growth strategy.
Ansoffs product/market growth matrix suggests that a business attempts to
grow depend on whether it markets new or existing products in new or
DIFFUSION OF INNOVATION
Innovators: The adoption process begins with a tiny number of
visionary, imaginative innovators. They often lavish great time,
energy and creativity on developing new ideas and gadgets. And
they love to talk about them. Right now, theyre the ones busily
building stills to convert cooking oil into diesel fuel and making
websites to tell the world about it. Unfortunately their one-eyed