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Marketing Metrics and Analysis

MKT 400 - midterm notes.docx

Solomon Book Chapter 1 – Introduction • Difference between primary and secondary research Page 24­26 Primary – Data collected by the researcher specifically for the research question at hand Different type...

MKT 300
Marla Spergel
MKT 300 Study Guide - Final Guide: Walmart, Officemax, Autocad

Relationship Marketing  ­ Focuses on keeping current customers and improving relationships with them ­ Doesn’t usually emphasize acquiring new customers ­ Usually cheaper for the firm  o Keep...

MKT 300
Marla Spergel
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