[MKT 300] - Midterm Exam Guide - Ultimate 50 pages long Study Guide!

• School: Ryerson University
• Department: Marketing
• Course: MKT 300
• Professor: Armand Gervais

Document Summary

As marketers, we are interested both in the actual quantitative results of a company such as. Marketers are interested in both the actual quantitative results of a company such as. P&g (e. g. , key financial ratios) and in the company"s strategic messaging. Can use this info as part of analysis when examining a company"s performance assessing its strategic positioning and target market strategies, and putting together a broader strategic situational analysis using planning tools such as 5 c"s, porter"s. Five forces and blue ocean strategic analyses and the encapsulating swot. Are compared to total short-term liabilities to calculate a company"s current. Equals a company"s total revenue less the total cost of generating total. Show the amount of revenue left over to cover costs as we progress through the company"s income statement. A quick ratio of 1. 2 means that a company"s short-term investments and accounts. Receivable will more than cover its total current liabilities.