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mktcheetsheet.docx

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Department
Marketing
Course
MKT 300
Professor
Helene Moore
Semester
Fall

Description
S8 When to use it What effect does one have on the otherFormula CORRELB76B100C76C100 How to read itr 1 extremely high positive correlation between the measuresrzero no correlationEx 020 very weak positive relationshipr1 extremely high inverseve relationship btwnmeasuresone is high the other is lowExcorrelation coefficient of 07 2 is Sub explains 58 of profit margin Draw graph to find outler S1 Expected Sales quantity in units exp mkt size x mkt share Variances between expected sometimes called standard costs and actual costs and prices are called Contribution Variances or pricevariable cost variancesVariance Actual expected Fixed costs Expectedactual Ex Marketing program costs or Manufacturinggeneral overhead costs Cont Pricecost variance Diffference between market shareActual market size Exp CM Market share varianceDiffference between market sizeexp market share Exp CM Market size var Diff btwn sales in quantityx exp CM Total varianceCMMKT SHAREMKT SIZEFC Var S6
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