MKT 300 Study Guide - Midterm Guide: Pet Food, Iams, Conjoint Analysis
19 Oct 2020
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A marketing manager for p&g north america wants to calculate the moran brand equity index for the iams. 10% of sales are in canada with a 25% share of the market, 80% of sales are in the united states with a 30% share of the market, and 10% of sales are in mexico with a. The average price of a bag of iams pet food is in all 3 geographic segments is . 50 compared to average of . 00 for comparable brands. 60% of all customers intend to repurchase iams pet food next year. Calculate the brand equity index (moran) for iams. A marketing manager for p&g wants to calculate the north american value of the gillette brand in 2012 using the brand z methodology. He attributes 10% of corporate earnings to the gillette brand in 2012. Calculate the north american value of the gillette brand in 2012 using the brand z methodology.
