MKT 300 Study Guide - Midterm Guide: Compound Annual Growth Rate

• School: Ryerson University
• Department: Marketing
• Course: MKT 300
• Professor: Armand Gervais

Document Summary

Gross profit or total contribution = total revenue cog. [brand sales to group (#) households in group (#)] [total brand sales (#) total household (#)] [category sales to group (#) households in group (#)] [total category sales (#) total household (#)] Margin ($) = selling price - cost of goods sold. Mark-up ($) = selling price - cost of goods sold. Selling price = cost of goods sold (1 - margin %) Selling price = cost of goods sold (1 + mark-up %) Total variable costs($) = unit volume (#) variable cost per unit. Total cost per unit ($) = variable cost per unit ($) + = price per unit variable cost per unit. Incremental revenue ($) contribution margin (%) - marketing spending ($) Incremental revenue = (1 + romi ) marketing spending. Value ($,#, %) - value ($, #, %) Customers who have purchased a product in the category (#)