MKT 300 Study Guide - Final Guide: Digital Currency, Canadian Dollar, Proquest
Document Summary
Sales below expectations: no differential advantage, the product or service does not solve a problem or issue, markets are becoming smaller even though we can reach, poor market definition global markets, lack of channel support, poor company fit, getting shelf space in walmart is no easy, rim consumer vs. business markets, poor understanding of customer"s needs/lack of marketing orientation. Profits below expectations: production costs underestimated, low sales volume not high enough to cover investment and fixed costs, selling costs too high, channel margins, development cost too high. Changes in the economic environment can, however, have a profound impact on the development and implementation of the firm"s marketing strategy: interest rates housing, durables, autos, canadian dollar relative to the u. s dollar, technological factors changes in technology can also have a significant impact on the firm"s marketing strategy, cloud computing impact on software and hardware dell and.
