MKT 310 Final: MKT 310 Week 7 Marketing Strategy Notes.docx
Document Summary
Targeting: what are the characteristics of consumers who find the benefits offered by your product/service most attractive, what group of consumers is the most attractive target to which you will tailor your product/service, once a marketer has a clear idea of the features of the consumer who is most likely to want the particular, on the other hand, one could id a group of consumers that is an attractive segment because of some of the features discussed above: measurable, accessible, and substantial, and a marketer could choose to tailor a product or service to that particular group benefits that are associated with the product, then that segment becomes the target market. Products can be differentiated based on this product: the features of the product itself, the distribution channel chosen to deliver it to the end user, the type and level of customer service, the image/character of the product or company, cost.