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Study Guides for MKT 400 at Ryerson University

RYERSONMKT 400Steven ChuangWinter

MKT 400 Study Guide - Comprehensive Final Exam Guide - Memory, Consumer Behaviour, Web 2.0

OC1581477159 Page
20 Nov 2018
0
Module 1 : introduction to consumer behaviour and social media marketing: course administration and logistics, fundamentals of consumer behaviour marke
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RYERSONMKT 400Marla SpergelWinter

MKT 400- Final Exam Guide - Comprehensive Notes for the exam ( 42 pages long!)

@danotehustla42 Page
29 Mar 2018
0
Part 1: chapter 1: what is cb, and why should i care: understand the meaning of consumption and consumer behaviour. Consumer behaviour perspectives: hu
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RYERSONMKT 400Steven ChuangWinter

MKT 400- Final Exam Guide - Comprehensive Notes for the exam ( 36 pages long!)

OC151397336 Page
1 Dec 2017
0
Economists study consumer behaviour from a macro, or broad perspective. Social psychology: focuses on the thoughts, feelings, and behaviours that peopl
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Final: FINAL NOTES: LECTURE + TEXTBOOK NOTES

OC158147760 Page
17 May 2018
0
Chapter 2: value and the consumer behaviour value framework 4. Chapter 3: consumer learning starts here: perception 7. Chapter 4: comprehension, memo
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Final: FINAL NOTES: LECTURE + TEXTBOOK NOTES

OC158147761 Page
17 May 2018
0
Chapter 2: value and the consumer behaviour value framework 4. Chapter 3: consumer learning starts here: perception 7. Chapter 4: comprehension, memo
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Final: MKT 400 Final Crib Sheet

OC15814776 Page
17 May 2018
0
Consumer behaviour: set of value seeking activities that takes place as people go about addressing needs. Study of consumers select, purchase & dispose
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RYERSONMKT 400Marla SpergelWinter

MKT 400 Study Guide - Final Guide: Mind Control, Acculturation, Peer Pressure

@danotehustla13 Page
30 Apr 2018
0
Cues 130-131: central cues: information presented in a message about the product itself, its attributes, or the consequences of its use, peripheral cue
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RYERSONMKT 400Steven ChuangSpring

MKT 400 Study Guide - Final Guide: Swimming Pool, Wasabi, Product Placement

OC51210311 Page
24 Apr 2018
0
Consumer culture can be thought of as commonly held societal beliefs that define what is socially gratifying. Culture shapes value by framing everyday
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RYERSONMKT 400Steven ChuangFall

MKT 400 Study Guide - Final Guide: Environics, Marketing Mix, Materialism

OC12498576 Page
9 Dec 2017
0
Anthropology: study in which researchers interpret relationships between consumers and the things they purchase, the products they own, and the activit
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RYERSONMKT 400Steven ChuangFall

MKT 400 Study Guide - Final Guide: Customer Relationship Management, Subliminal Stimuli, Long-Term Memory

OC30093717 Page
17 Oct 2017
0
Lots of stuff from first half second half of course. There will be some scenarios with common sense answers ex. read application question and choose co
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Study Guide - Final Guide: Elaboration Likelihood Model, Enculturation, Mental Representation

OC12565389 Page
22 Apr 2017
0
Consumer culture: commonly held societal beliefs that define what is socially gratifying gives meaning to objects and activities. Socialization: learni
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RYERSONMKT 400Ron BabinWinter

MKT 400 Study Guide - Final Guide: Marketing Buzz, Guerrilla Marketing, Trait Theory

OC78755411 Page
1 Feb 2016
43
Personality exhibits a number of distinct qualities, including: personality is unique to an individual. Helps distinguish consumers: personality can be
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