Study Guides for MKT 400 at Ryerson University

Module 1 : introduction to consumer behaviour and social media marketing: course administration and logistics, fundamentals of consumer behaviour marke

Part 1: chapter 1: what is cb, and why should i care: understand the meaning of consumption and consumer behaviour. Consumer behaviour perspectives: hu

Economists study consumer behaviour from a macro, or broad perspective. Social psychology: focuses on the thoughts, feelings, and behaviours that peopl

Chapter 2: value and the consumer behaviour value framework 4. Chapter 3: consumer learning starts here: perception 7. Chapter 4: comprehension, memo

Chapter 2: value and the consumer behaviour value framework 4. Chapter 3: consumer learning starts here: perception 7. Chapter 4: comprehension, memo

Consumer behaviour: set of value seeking activities that takes place as people go about addressing needs. Study of consumers select, purchase & dispose

Cues 130-131: central cues: information presented in a message about the product itself, its attributes, or the consequences of its use, peripheral cue

Consumer culture can be thought of as commonly held societal beliefs that define what is socially gratifying. Culture shapes value by framing everyday

Anthropology: study in which researchers interpret relationships between consumers and the things they purchase, the products they own, and the activit

Lots of stuff from first half second half of course. There will be some scenarios with common sense answers ex. read application question and choose co

Consumer culture: commonly held societal beliefs that define what is socially gratifying gives meaning to objects and activities. Socialization: learni

Personality exhibits a number of distinct qualities, including: personality is unique to an individual. Helps distinguish consumers: personality can be