MKT 400 Study Guide - Final Guide: Swimming Pool, Wasabi, Product Placement

• School: Ryerson University
• Department: Marketing
• Course: MKT 400
• Professor: Steven Chuang

Document Summary

Consumer culture can be thought of as commonly held societal beliefs that define what is socially gratifying. Culture shapes value by framing everyday life in terms of these commonly held beliefs. The fact that the average price for a cup of coffee in. Canada has risen indicated that the beliefs that people have about the coffee- drinking experience have certainly changed and define a more valuable experience than in decades past. Culture ultimately determines what consumption behaviors are acceptable. Culture shapes the value of the of beverages, just as it does with other products. Consumption behaviors vary in meaning, value, and acceptability from culture to culture. Without culture, consumers would have little guidance as to the appropriate actions in many common consumer situations. These functions shape the value of consumer activities and include: Giving meaning to objects: consider how much culture defines the meaning of food, religious objects, and everyday items like furniture.