MKT 400 Study Guide - Winter 2018, Comprehensive Midterm Notes - Memory, Consumer Behaviour, Web 2.0

• School: Ryerson University
• Department: Marketing
• Course: MKT 400
• Professor: Steven Chuang

Document Summary

Module 1 : introduction to consumer behaviour and social media marketing: course administration and logistics, fundamentals of consumer behaviour marketing, fundamentals of social media in the media services domain. Social media marketing becoming intertwined with traditional marketing. Popular culture is a product of and information for marketers. Ethical issues that should be considered in marketing and consumer behaviour. Negative i(cid:373)pa(cid:272)ts o(cid:374) (cid:272)o(cid:374)su(cid:373)ers a(cid:374)d so(cid:272)iet(cid:455) ((cid:862)dark side(cid:863) of (cid:272)o(cid:374)su(cid:373)er behaviour. How does web 2. 0 add value to web 1. 0. Major media channels associated with social media. How these channels differentiate themselves and offer value to users. Consume rbehaviour is relevant to our understanding of both public policy issues (ethical marketing practices) and the dynamics of popular culture. These disciplines can be categorised by the degree of the focus: micro : individual consumer vs, macro: consumer as a member of groups or a larger society. Marketers need to understand the wants and needs of different consumer segments.