MKT 400 Study Guide - Midterm Guide: Individualism, Masculinity

The center of all marketing efforts is

A. profits.

B. the consumer.

C. corporate social responsibility.

D. top management.

E. the firm.

Which of the following statements concerning technological forces is true? 

 

(i) Advances in technology are having important effects on marketing because they allow marketers to better understand and serve consumers. 

(ii) Because technological change is the result of research, it is highly predictable. 

(iii) An advantage of technology is that advances can in no way harm an industry's growth. 

(iv) A new wave of technological innovation will not replace existing products and companies.