MKT 500 Study Guide - Analysis Of Variance

• School: Ryerson University
• Department: Marketing
• Course: MKT 500
• Professor: Julie Kellershohn

Document Summary

One that the marketing manager can potentially use as a basis for marketing decisions. One that will be in place for the foreseeable future. Means that the marketer can focus various marketing strategies and tactics, such as product design or advertising, on the market segments to accentuate the differences between the segments. Is used when comparing the means of three or more groups. An investigation of the differences between the group means to ascertain whether sampling errors or true population differences explain their failure to be equal. If at least one pair of means has a statistically significant difference, anova will signal this by indicating significance. Options that are available to determine where the pair (s) of statistically significant differences between the means exist(s)