MKT 500 Study Guide - Midterm Guide: Curtis Publishing Company, Target Market, Decision Support System

• School: Ryerson University
• Department: Marketing
• Course: MKT 500
• Professor: Julie Kellershohn

Document Summary

**market research provides information to help decision makers make better decisions** Marketing the activity, set of institutions and processes for creating, communicating, delivering and exchanging offering that have value for customers, clients, partners, and society at large. Many companies have failed at making sales by not doing the right market research of their products, ex. Cell zones made an innovation to make cellphone booths to avoid disturbance in libraries and public areas when people call but if they did the right study, they would realize that most people with their smartphones, text. To avoid failure you need market research. Market research a part of marketing; it provides the necessary information to enable managers to market ideas, goods and services properly. The philosophy of the marketing concept guides managers" decisions. Managers need information to carry out the marketing process. Function of marketing research link* the consumer to the marketer by providing information that can be used in making marketing decisions.