MKT 500 Study Guide - Final Guide: Non-Sampling Error, Tim Hortons
29 Mar 2016
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Document Summary
Chapter 11 dealing with field work and data quality issues. There are two kinds of errors in survey research: sampling error and nonsampling error. Sampling error (3) types sample selection, size of sample error and sample frame error; exam give a error and be able to identify what type of error it *** Need to be able to differentiate different type of errors and how to work with them *** exam. This chapter discusses the sources of nonsampling errors along with suggestions on how marketing researchers can minimize the negative effect of each type of error. The counterpart to sampling error; nonsampling error. Nonsampling error all errors in a survey except those due to the sample plan and sample size. Nonsampling error includes: all types of nonresponse error, data gathering errors, data handling errors, data analysis errors, interpretation errors, errors in problem definition and questions wording everything basically that doesn"t include sampling error.
