MKT 730 Study Guide - Final Guide: Nonprobability Sampling, Non-Sampling Error
15 Apr 2015
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Document Summary
By the end of this module, you will be able to: define what is sampling, understanding probability and non-probability sampling, determine what is an appropriate sample size, understanding the different methods to determine sample size. To understand sampling we first need to understand some of the basic definitions. When we are conducting a survey, for example, we are targeting a specific segment of the market. We are not referring to everyone in the country but everyone in our target group. The only time an entire country group is surveyed is during a census. A census because of its size is deemed the closest to perfect information as possible. Census is performed by the government of canada. Another issue to consider is the fact that it is unlikely that we will have a list of the names and contact information of our population, thus it is not possible to speak to everyone.
