MKT 828 Study Guide - Final Guide: Ambush Marketing, Trademark Infringement, Sales Process Engineering
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4 actions that an organization must do to sell" to the potential sports fan 2. Factors that cause customers to perform 2. Effective methods used in sports sales 4. Why is pricing critical in the marketing mix 5. Chapter 9 sponsorship and corporate partnerships and the role of activation 7. Chapter 13 delivering and distributing core products and extensions 10. What is the critical factor in determining how far consumers will drive to an event 10. Chapter 14 legal aspects of sports marketing 11. Organizational goals that address specific sport marketing objectives 16. Chapter 16 the shape of things to come 16. Predictions for sport marketing by the year 2020 16. 4 actions that a(cid:374) orga(cid:374)izatio(cid:374) (cid:373)ust do to sell" to the potential sports fan. Identifying customers: getting through to them, persuading them to act on that interest. Increase their awareness and interest in your product or service and,
