MKT 828 Study Guide - Midterm Guide: Indian Premier League, Cricket In Bangladesh, Marketing Myopia
6 Feb 2019
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The beginning of sport marketing page 4 the nba and global marketing strategy. When a recession occurs what is the effect on sports page 7. In a recession people don"t have an excess of money to spend in the leisure time market: sponsors have to reconsider expensive deals, people have to make harder decisions to spend their time and money. Global type of sports and their success outside of america pg9 and 10: the indian premier league (ipl) is a successful cricket league. Sports fans- greatest commodity- at home and at the game. Marketing myopia: a lack of foresight in marketing ventures. Arizona state hired aspire group: who hired 30 full time sales and service representatives, goal = build relationships. Sport: competition, typically in some game form: separation from normal spaces and time, regulation by special rules, physical training, special facilities and equipment.
