MKT 828 Study Guide - Midterm Guide: Marketing Week, Market Segmentation, Escalator
3 Nov 2014
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Document Summary
Definition of marketing- all the activities to meet the needs and wants of all consumers in that exchange process. Sport is an experience or business enterprise focused on fitness recreation athletics or leisure. Includes both spectator and participant sport and neither are mutually exclusive. Sport marketing consists of all the activities designed to meet the needs and wants of consumer through that exchange process. Sport marketing has developed two major thrusts: the marketing of sport and sport products and services directly to the consumers of sport, and the marketing of other products or services through the use of sport promotions. Social media digital media trend in sport marketing. Cross platform marketing (stream online, traditional gateways, billboards etc. ) The sport marketing mix (5 p"s public relations) Strategic step 4: integrated marketing plan into broader, strategic allocation of resources to ensure success. Strategic step 5: control and evaluation the mmp implementation.
