RMG 100 Study Guide - Final Guide: Personal Assistant, Warby Parker, Dot-Com Bubble

• School: Ryerson University
• Department: Retail Management
• Course: RMG 100
• Professor: Brent Barr

Document Summary

Consumers value self-created products than ready made ones. Asked so(cid:272)ial (cid:373)edia a(cid:374)d (cid:272)ha(cid:374)ges their (cid:373)i(cid:374)ds, o(cid:374)es (cid:449)ho did(cid:374)(cid:859)t liked their desig(cid:374) (cid:373)ore. o(cid:374)es (cid:449)ho (cid:272)ha(cid:374)ged would sell back jewellery back. 1 ability to identify customer needs, 2 combine existing value-chain resources, 3 help customers build solutions to their own needs. Joseph pine- developing, producing, marketing & delivering affordable goods and services with enough variety & customization that nearly everyone finds exactly what they want ex- pandora. net 21 million listeners, 361 stations, my virtual model- avatars of themselves. 1 solution space development, 2 robust process design, 3 choice navigation many managers reject mass customization b/c it wont work with business overcoming powerful inertia, makrting focus, accounting procedures, design culture, investment criteria, value-chain constraints. Nikeid. (cid:272)o(cid:373), dell (cid:272)o(cid:373)puters, eleuria (cid:894)perfu(cid:373)es(cid:895) la(cid:374)ds(cid:859) e(cid:374)d offers (cid:894)shirts a(cid:374)d pa(cid:374)ts(cid:895), ca(cid:374)(cid:374)o(cid:374)dale (parameters for bikes) Customize the customization process, provide starting points, support starting points, support incremental refinement- bookmark, exploit prototypes, teach consumer- help buttons.