RMG 200- Final Exam Guide - Comprehensive Notes for the exam ( 122 pages long!)

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Brent Bar

Document Summary

Retailing set of business activities that add value to the products and services sold to consumers for their person or family use. Retailer business that sells products or services, or both, to consumers for their personal or family use. Distribution channel a set of firms that facilitate the movement of products from the point of production to the point of sale to the ultimate customer. Vertical integration a firm performs more than one set of activities in the channel, such as investments by retailers in wholesaling or manufacturing. Backward integration when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private-label merchandise. Forward integration when a manufacturer undertakes retailing activities, such as roots operating its own retail store. Providing an assortment of products and services. Breaking bulk: breaking bulk when wholesalers/retailers receive large quantities of merchandise reducing transportation costs. Holding inventory: keep inventory that is already broken into user-friendly sizes for availability.