RMG 200 Study Guide - Final Guide: Intertype Corporation, North American Industry Classification System, Walmart

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Retailing: set of business activities that add value to the products and services sold to consumers for their personal/family use. Retailer: a business that sells products or services to consumers/family use. Corporate social responsibilities: voluntary actions taken by a company to address the ethical, social & environmental impacts of its business operations and the concerns of stakeholders. Naics: (north american industry classification system) 6 digit codes based on what the retailer produce/sell. Intratype competition: completion between retailers of the same type (ex. Intertype competition: competition between retailers that sell similar merchandise using different format (ex. Scrambled merchandising offering of merchandise not typically associated with the store type) different product lines (ex. Assortment: # of skus within a merchandise category depth: # of products within each product line (ex. Product/services assortment strategies : wide & deep: many product categories and large assortment in each category (ex. The bay: wide & shallow: many product categories and limited assortment in each category (ex.