Rmg908 issues & innovations in retail management ii w14. The success of a retail company is based on multiple factors but fundamentally success depends upon the level of a company"s insight into its customers and how this insight informs and drives management decision making. Two methods of assessing a retail company"s success are: financial performance, customer experience. This project asks you to take a deep dive into a retail company to understand the relationship between management decision making customer experience financial performance. You will be undertaking primary and secondary research to generate information on the company. This information will be analyzed and synthesized by you to understand the application of consumer insight to impact management decision processes. You will select a publicly traded retail company. You must be able to experience the company as a customer. In class lecture on financial analysis of the company. Customer touchpoint project hard copy is due in class & through.