RMG 910 Study Guide - Midterm Guide: Demandware, Sysomos, Sentiment Analysis

• School: Ryerson University
• Department: Retail Management
• Course: RMG 910
• Professor: Ken Wong

Document Summary

Retail marketing is the planning and process of selling goods or services directly to consumers. An example of retail marketing is the advertising of fashions for sale in a clothing store. An example of retail marketing is an in-store promotional campaign for snack foods in a grocery store during. Value: consider (someone or something) to be important or beneficial, estimate the monetary worth of (something). Satisfaction: fulfillment of one"s wishes, expectations, or needs, or the pleasure derived from this. Need: require (something) because it is essential or very important. Multi-channel retailers are retailers that sell merchandise or services through more than one channel. By using a combination of channels, retailers can leverage the unique benefits of each channel to meet the needs and provide value to consumers. Types of channels: kiosk, store, web, call centre, catalogue. 3 goals: get consumers what they want, when they want and where they want.