RMG 910 Study Guide - Final Guide: Assistive Technology, Money Laundering, Distribution Center

• School: Ryerson University
• Department: Retail Management
• Course: RMG 910
• Professor: Mark Lee

Document Summary

Multi channel retailing: not allowed laptops, textbook not required. What is retail marketing: groups of 5 students by week 3, blue slides will be tested on, set of value seeking activities, addressing needs of consumers, value = benefit cost. Value vs satisfaction: satisfaction is based on expectations. He expected sharknado to be 3/10 but turned out to be 5/10. He expected the dark night to be 9/10 but turned out to be 8/10. Types of channels: brick and mortar store, online website, catalog/telephone order, mobile, kiosks/vending machines. Mcr best way to optimize and meet needs of customers, get customers what/when/wherever they want. Durable goods vs non-durable goods: used over a long period of time, starbucks coffee beans instead of instant drink, merchandise (mugs) (for online penetration, mcr favours durable goods, extreme personalization. 65% of consumers want to receive retail advice based on their location through their mobile device.