SOC 103 Study Guide - Resource Mobilization, Suggestibility, Flash Mob

• School: Ryerson University
• Department: Sociology
• Course: SOC 103
• Professor: Tonya Davidson

Document Summary

Chapter 12 social change, collective behaviour, social movements, and the future. Collective behavior: occurs when people come together to achieve a meaningful short-term goal that may result in social change: not regulated by everyday rules and expectations that normally shape people"s actions. Social movement: collection of people who are organized to bring about or resist social change: movement emerge from grassroots organizations that operate outside existing social power structures, including established political parties and the legal system. Rules of social change: change originates within what are seen as cutting-edge sources, change addresses strongly felt need among the public, change is material rather than nonmaterial, change is broadly compatible with people"s existing values. Innovation: something new that inspires social change: early adopters who are young, tend to live in cities, are middle class (or higher) with good education and enjoy distinguishing themselves from the crowed by setting trends, not following them.