What is popular culture?
Culture – tradition passed down from generation to generation; or based on distance past relitive.
1) Capital “C” culture
- Going to the opera - country clubs (members only) - theater event
•The focuses on what we usually think of as high end creative production
2) Way of life
- What people do; a mean of practice > the practice that defines who we are
Mass media as a corrupting force
Was founded on the principle of making money
Popular – latin from the word popularis which means of or belonging to the people used to describe something that is
like by a lot of people
- number of people
- size of audience
- amount of tickets sold
- VERY MARKET DRIVEN
Ex. Forbes release a list of Hollywood stars for this year
2) of the people
-whats going in our idea
-The grass roots
- Appealing to the mass audience
Is success only being defined in economic terms?
Three main components of popular culture
consumption and production
Popularity is measured by the patterns of consumption it refers to the things we buy.
- what we watch, what we eat, what we listen to.
folk culture (identifiable- tradition) and mass culture (unidentifiable- for the mass audience )
Refers to those cultures products and practices that have been devolved over time within a particular or socially
identifiable group, and that is passed down from generations amongst family
i.e the relationship of power.
- the ability to produce and purchases assess in culture
e.g. Ipod with types of things – choose your own music – power
restrictions > space and itune music
Political Economy and Cultural Studies
“…the study of the social relations, particularly the power relations, that mutually constitute the production,
distribution, and consumption of resources” (Mosco, 1996, p. 25)
Ownership and control:
a) within the mass media
-How the media structure is produced
- Shapes the type of product and content
b) beyond the mass media
-what takes place in border food shopping
-e.g. Ryerson gets Gould st. closed temporary shows control
cultural relations are the product of social, economic, and class relations