SOC 202 Study Guide - Final Guide: Junk Food, Culture Industry, Dead Kennedys

• School: Ryerson University
• Department: Sociology
• Course: SOC 202
• Professor: Sean Springer

Document Summary

Counterculture is a term first associated with the 1960s and early 1970s. Recently, the term has been used to describe the anti-apartheid uprising of the 1980s and anti- globalization movements of the 1990s. Jammers vs poachers: media scholar henry jenkins distinguishes between "culture jammers" and. "culture jammers want to opt out of media consumption and promote a purely negative and reactive conception of popular culture. Fans, on the other hand, see unrealized potentials in popular culture and want to broaden audience participation. Fan culture is dialogic rather than disruptive, affective more than ideological, and collaborative rather than confrontational. Culture jammers want to "jam" the dominant media, while poachers want to appropriate their content, imagining a more democratic, responsive, and diverse style of popular culture. Jammers want to destroy media power, while poachers want a share of it. " The it gets better project: as this entire course has shown, popular culture continues to legitimize social inequality.