SOC 202 Study Guide - Midterm Guide: Copycat Crime, Celebrity Chef, Consumerism

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25 Apr 2012
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Populate Culture Business
- Popular Culture is a big business
o It is a multi-billion dollar business industry
Which include cellphones, interest, dinner, holiday
o It is looking at the content of pop culture, both the consumption and production
o We should recognize that pop culture is new
It is not a cultural but an economic phenomenal
Example: Google linking with YouTube
o We should engage in binary consumption
o Artificial narrative: it is an art, that is about visual art
- Frankrit School
o People were affected by the Notsi and fled Germany
o “Cultural Industries Thesis”
Standardization/Pseudo Individualisation
Standardization: for something to be popular culture it must fit into the
narrow category
o If the product doesn’t fit, it doesn’t fit into popular culture
Pseudo Individualisation
o The “couple song
o It is something that we feel in specialization, it’s a product and
thousands of people think it is specials and it’s a mass produced
product
Counter Revolutionary
It is about the status quote
o When you accept the inherent inequality
o Inequity: Economic, Social Class, Gender, Racial
Resistance
There is very little opportunity resistance in popular culture
There is a dynamic tension between undergrad culture and counter
culture
Undergrad:
Counter Culture: Sometimes comes from popular culture
- Power wishes to maintain itself, there are also threats to power and the way power deals with
the threat, include two ways:
o Eliminate the threat because it wants to maintain the power control
o Appropriation: power engages with the threat and stops it
It takes the threat, it strips it, and white washes it and present it back to is
There is no content, but there is just the shell
- The speed of reproduction of culture is faster than before
- Cultural Industries doesn’t just produce products but are also consumers for those products
o Crisco (shortening used for baking)
Made by Propter and Gamble
It is something that some use and some don’t
This company needs cotton sea oil
If consumers use cotton sea oil, the cost of it would be cheaper when
buying the product in a bundle (huge volume)
They made Crisco, because the company need cotton sea oil and if consumer is
product and they used marketing techniques
Celebrity chef, restaurants, product displacement
They made a product within a year
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- As society, we should separate wants and needs
o Which of these should you buy and not buy
- Media & Socialization
o Socialization: it is a lifelong process(ongoing process), which you learn about the cultural
truth, a socialization process, we learn the values, beliefs and benefits
o There are four major agency, for teaching us:
Education, family, friends and Media
there is no important and all the four agencies are equal
the family is the first agent
Mass Media is very objective
Media is very diverse, it is the same thing as a blockbuster movie
o Hyperaemic Needle Model (direct effect model)
One of the earliest theories
Gabaral Tard talked as the “the direct effect model”
It tells that it has a direct message to the audience
Respiratory illness (wind or air)
Disease of crime, follow the telegraph
o They follow the media
o Telegraph (was a way to communicate media, a way to telling
news)
Copycat crime
o Person say something and people they do it (the straight
razard” lovers
o Minimal Effect Model
Made by Luzafa
Looks at news (media message which were having very limited influence)
Most people don’t pay attention to the news
Since there is are few that look at the news, there is a minimal influence
New junkies: they are into the news 24/7
The people take news and only look at specific parts of news, during the dinner
time and at the workplace
o Agenda Setting Model
Made in 1970’s and 1980’s
It is suggesting that is far more number of small companies controlling the
media (a media oligopoly)
There is a small media company that control and own, which control the
media
There is a public discourse and there is a big problem because there are
many companies that want to control media
“A shrinking media cognose” (entertainment state)
The mass media tell us what to think about and not what to think
They are trying to say that these things are important and that the other
things isn’t
o Cultivation
Made by George Geroner
Look at television (dominant form)
Over time, there are non-corporate message, made the public shift over a long
period of time
Example: The Growth of a plant (takes time to grow)
Makes a political separatism
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