SOC 656 Study Guide - Final Guide: Social Semiotics, International Fairtrade Certification Mark, Anthropocentrism
27 Dec 2019
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Bubble-up model: fashion has no centre; originates from the margins of society (lower, working class/ethnic, homosexual or subculture/youth driven) Early adopters: buying in-stores, some of the first people wearing a style. Fashion movement: the rate in which an object moves in the fashion cycle. Mass-market model: fashion moves horizontally and simultaneously on different social; sold at different prices at the same time; they rely on fashion forecasting. Social semiotics: how fashion works as a sign to communicate group belonging; the body without dress has no social meaning. Style tribe: the process of fashion in current culture is broken down into smaller groups (tribes) Uniqueness theory: deals with people"s emotional and behavioral reactions to information about their similarity to others (snyder & fromkin, 1980) Zeitgeist: represented by the fact that fashion is the result of a collective process rather than dictated by a few influential people. Lecture 9: consuming fashion consumption & media influence.
