SOC 808 Study Guide - Midterm Guide: Work Ethic, Brand Ambassador, Gordon Ramsay

• School: Ryerson University
• Department: Sociology
• Course: SOC 808
• Professor: Jacqui Gingras

Document Summary

Cookbooks claims 4 authorities: objective authority of science and innovations, first hand experience in the kitchen, rigorous tests performed in industry food labs, understanding of the home food provider and her family (gender specific) Historical transformation of canadian food history through cookbooks. Practical or ideological? housewife : practical because they offer knowledge based on practical experience ( reviewed by a, ideological because they feature corporate spokespeople (real or fictional making assertions) Ideological: embedded discourse; contains different ideologies: a story or narrative, a way to frame the nation, agent of transformation, relationship builder, social utility, food is meant to be shared, artistic/aesthetic expression, creative outlet. Celebrity chefs: david chang, gordon ramsay, martha stewart. Distancing from food supply: distancing: separating people from the sources of their food and nutrition as many interventions as possible, distance is both physical and informational. Consequently, consumers" purchasing decisions are informed mainly through labels on the packaging.