Event Management - Event and Exhibit Design ENT801- Final Exam Guide - Comprehensive Notes for the exam ( 62 pages long!)

• School: Seneca College
• Department: Event Management - Event and Exhibit Design
• Course: Event Management - Event and Exhibit Design ENT801
• Professor: Carl Lapp

Document Summary

Specifically: what you"re selling; whom you"re selling to. Starting and managing your own business in canada. Part 2: the business plan and start-up alternatives. Part 3: small business management for the long term. How can i build and apply my skills. Discuss the definition and role of small business . Assess your own potential as an entrepreneur. How long it takes to get customers. How much business will my firm get? cont"d. The greater the financial risk the greater the detail. Outline six techniques for estimating future sales. Argue the need for small business insurance. Distinguish among four methods of protecting intellectual property. Prepare the feasibility portion of a business plan. How will i inform and persuade customers? cont"d. Discuss four ways a business can project its image. Compare service / product strategies among businesses. Explain six steps in the selling process. Discuss the risks of sales promotion techniques. Prepare marketing portion of a business plan.