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Final

Final exam preparation study notes


Department
Biomedical Physio & Kines
Course Code
BPK 340
Professor
Stephen Brown
Study Guide
Final

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MOTIVATION
oSelf esteem (week 3)
Def’n: General sense of self satisfaction
Ways to improve
Unconditional Acceptance
Conditional Acceptance (reinforcing a good behavior)
oExpectancy Theory (week 3)
Rotter Behavior Potential = Expectancy x Reinforcement Value
(desirability)
Vroom Motivation Force = Expectancy x Instrumentality x Valence
Expectancy Probability: Perceived effort-performance
relationship
Instrumentality probability: Perceived performance-reward
relationship
Valence: Value individual personally places on rewards
oTheory of Reasoned Action (week 4)
Attitude + Subjective norms Intention Behavior
oTheory of Planned Behavior (week 4)
Attitude + Subjective norms + Perceived behavioral control
Intention Behavior
oImplementation Intentions:
Plans specifying when, where, and how a poerson will translate
intentions into action
oReactance:
When people respond by increasing negative health behavior
Due to them viewing advice as a threat to freedom or in response to
explicit/threatening language.
METHODOLOGY:
oAccelerometer/Pedometers: (week 5)
How to wear it right
Attach to waistline, directly above kneecap
Wear it on tight clothing
Wear in an upright position
Better as a motivator than a quantifier
oSurvey Modes:
Telephone surveys: (week 5)
Decreasing due to:
oMobile phone increase
oCall screening/blocking
oPeople eat more meals out of home
oUnlisted #s
oSingle person homes increase

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Strategies: (week 10)
oDon’t call at home during weekday
oDon’t call businesses outside of business hrs
oIf no response, call back at a different time of day
oHR Meters:
Limitations, especially in children:
HR is an indirect estimate of PA. It’s assumed to be linearly
related to O2 uptake
HR sensitive to emotional and body stress
HR takes longer time to reach resting levels after physical
exertion
oQuestionnaire Design
IPAQ
NZPAQ
Purposes:
oDocument PA level of individuals and population
oIndividual PA counseling when doing the survey
MARKETING
oTARPARE (week 2)
Total # of people in segment
At Risk
Persuadable
Accessible
Resources
Equity
oSocial Marketing (week 2)
Def’n: Designed marketing techniques aimed at generating discussion,
promoting attitudes, behaviours. It attempts to achieve certain goals
that benefit society
Techniques:
Market segmentation (week 3)
oGeographically: locations
oDemographically: income, age, sex
oPsychographically: attitudes, values, lifestyles,
opinions
Target marketing (target group)
Consumer research
Tracking of Results
Mass Media
oStakeholders, Partners
oDownstream Social Marketing (week 2)
oUpstream Social Marketing (week 2)
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From HPO to industry/gov.
Attempts to change political, social environment, etc. (ex. MADD)
oOpinion Leaders:
Media gets filtered by opinion leaders (family, close friends)
How to identify them:
Self Designation: ask people if they are one
Key informants: ID ppl knowledgeable of community and ask
them who
Sociometry: “who do you go to for advise?” and create a
sociogram (web on who affects who)
oMotivational Interviewing: (week 4)
Is a result of interaction between counselor and client, not a trait!
Counselors role is to create ambivalence, raise doubt, and tip balance
in favor of exercise.
5 Principles:
Express empathy
Develop Discrepancy
Avoid Argument
Roll with Resistance
Support Self efficacy
oClient Centered Approach: (week 4)
Counselor’s role: Listen, guide, facilitate, and reflect. Inquire about
client’s experiences, and then suggest what has worked for some
people
COMMUNICATION
oHealth Education vs. Health Communication (week 2)
oCommunication Blueprint (example outline below)(week 3)
Communication Objective
Target Audience
Current Attitudes
Desired Attitudes
Desired Action
Primary Selling Proposition
Support
Personality
oGreen’s 5 Fallacies of Health Education: (week 6)
Empty Vessel
Superiority of some methods
More is better
Technology is the solution
Teacher motivates student
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