Bus 237- chapter 5: databases and content management. Content management includes: management of content data. Enables integration with multiple applications: presentation of content. Used to format the presentation of data to a uniform standard. Content management challenge: processing and storing the right content, getting the right content to the right person in the right format at the right time. Spreadsheets: keep lists involving a single important thing (i. e. concept, keep lists involving a single important thing (i. e. concept) e. g. lists of mp3 songs you have. Databases: keep multiple lists of related things (themes) e. g. lists of artists, albums, as well as mp3 songs. Character: the most basic logical data element single alphabetic, numeric or symbol typically a. Field: typically a group of characters (could be one) represents an attribute (characteristic or quality) of an entity (object, person, or place) (ex.