BUS 237 Study Guide - Final Guide: E-Commerce, Social Capital, Disintermediation

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BUS 237 Full Course Notes
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BUS 237 Full Course Notes
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Technology perspective: not easy to set up, must consider and obtain technology infrastructure, website hosting doing be isp, payment processing handled by bank or paypal. Management and gov perspective: coordination needed for smooth bsn operations, must consider the impact on operations and order fulfillment, security must be enabled. Non-merchant doesn"t own title to the g/s. What are 3 examples of merchant companies: b2c - customers, b2b - business, b2g- govn"t. Give examples: e-commerce autions, e-commerce exchanges, clearing houses. What are the two benefits of e-commerce: increased efficiency disintermediation: removing distributors and sellers. Manufacturers can sell directly to end customer: knowledge of price elasticity. Through auctions they can see consumers wiliness to pay through the 1,2,3 highest bids. What are the 3 types of capital : physical capital, human capital, social capital. A structure of individuals and organizations that are related to each other in some way. Process where individuals use relationships to communicate with others in a social network.

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