BUS 347 Study Guide - Spring 2019, Comprehensive Midterm Notes - Working Memory, Theory Of Reasoned Action, Starbucks

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 347
• Professor: Steven Kates

Document Summary

Attitudes: why are attitudes so important, attitudes explain and predict purchase and repurchase behaviour, they are a lasting, general evaluation pf people, objects, or issues. 2: example: lv ad, some broad goals are contributing to the ad. "if you have a coke, you"ll feel good" Inferences: we make judgements based on facts. Later on you purchase it: you then form an affect, when you purchase, you could potentially move to high involvement, association. Impulses are either subtle or strong feelings of wanting. Impulses: they regulate us, can be strong or subtle, they get you to move, marketers are trying to form positive attitudes, attitude formation and commitment, attitude strength is measured through commitment, compliance (weak) Low form of commitment: attitude based on reward/punishment; subject to change based on monitoring or situation change, not very motivated to stay. Identification (stronger: medium level commitment, based upon your value, based on consumer wanting to fit in with a person or group.