BUS 393- Midterm Exam Guide - Comprehensive Notes for the exam ( 185 pages long!)

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 393
• Professor: Robert Adamson

Document Summary

A business wants to make a product/ sell it and make money (profit) In order to make money from drugs (firstly they talk about: how do they protect their idea?) Why else would businesses invest time and resources if somebody could just steal it and make it their own. We need to give some protection so they can innovate. You have to test it, it is a reflection of the fact that it takes time to produce and research. You have to make sure that the product you"re offering on the shelves are safe. Yes, in reality they are allowed to charge whatever they want but it can dampen their reputation then they lower the cost. Let"s charge ,000 per treatment (rules are there they can, but they can result in reputational harm) These are your common people ( mom, dad, teacher, siblings) they ended up being addicted to it. Lives were destroyed, it led to the loss of life.