BUS 477- Midterm Exam Guide - Comprehensive Notes for the exam ( 40 pages long!)

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BUS 477
MIDTERM EXAM
STUDY GUIDE
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BUS 477 2/9/2017
- Potential Customer Segments Consist of:
o City
o Parking Lots
o Residential Parking Lot Owners
o Schools
- Talk to people in each segment
- Competitors
Pitching
- Who you are & value proposition
- Make the problem or opportunity clear
- Give an overview of market, especially the future
- Overview of your product
- Competitive Analysis
- Strategy for capturing the market
- Fiaials/opeatios do’t oe opliate Story is backed up by financials
- Team We’e the people to eecute ad hee’s wh
- Resources Required (what are you asking for)
- Thank you
- Lots of back up slides
Step 1: Who are you?
- Company
- Value Prop
Tell Your Story
- Make the problem or opportunity very clear
- Make a hero
Step 3 Market Overview
- TAM SAM SOM, this is a sizeable enough market
- We have segmented this reasonably
- We know where this market is going (and how quickly)
- We know who is in the market
- Do Not start with this
Step #4 Product Overview
- What is it?
- What does it do
- What is special about it
- Some sort of picture/video
- How you are protecting yourself
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- VERY CLEAR
Step 5. Competitive Analysis
- Key competitors
- Competitive Matrix
- How fierce are the competition?
- What are their strategies
- How will you win
- Why you?
- You CAN flip 4 & 5
Step 6 Strategy to Capture The Market
- How is innovation adopted?
- Who are you going to start with?
- How do you market to them?
- How are you going to make sure you grow from one group to the next?
- How are you going to make sure no one beats you?
Step 7 Financials and Operations
- Where are you now
- How will you grow (need a story to back this up)
- Want a picture with lines that go up
- I like best, worst, moderate, scenarios (for worst you also need what you would do in
that case)
- Do not over complicate this
- Do not put cap tables or balance sheets in the main slides
- If this is an investor, how are they getting their money back & how much are they
getting (why did you pick this multiple)?
Step 8 Team
- Early stage investors and incubators bet on PEOPLE
- This goes at the end
- A place to leverage the credibility of other
- Not because you came up with it
Step 9 Resouces Reuied ad what ou’ll use the fo
- Be clear and reasonable about the valuation of your company
- Be clear and reasonable about what you will actually need (and always build
contingency)
Step 10 Thanks & QA
- Be realistic about what you can and a’t do
- The satest peso i the oo, is’t you
- Pausing is fine
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