BUS 201 Quiz: HBR: Leading Change Why Transformation Efforts Fail

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Error 1: not establishing a great enough sense of urgency. Changes begin when individuals look hard at a company"s competitive situation, market position, technological trends and financial performance. Find ways to communicate this information broadly and dramatically, especially when crises or great opportunities are heading its way. Many executives become paralyzed by the downside possibilities, this often comes from having too many managers and not enough leaders. Transformation often begin when an organization has a new head who is a good leader and brings major change. Bad business can help you try to find change, but less maneuvering room, good business requires you to convince people to make changes but you have more resources. Successful cases start with the discussion of potentially unpleasant facts, companies usually use outsiders to bring unwanted information. Error 2: not creating a powerful enough guiding coalition.

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