BUS 343- Final Exam Guide - Comprehensive Notes for the exam ( 38 pages long!)

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Ginger Grant

Document Summary

Bus343 marketing plan project grading scheme & deliverables. Below is the breakdown of the total project marks. There are three grading criteria your ta will use to mark your team deliverable for. Component 1 in week 6, as follows (a) identification of relevant market facts (10%): we emphasize quality, as opposed to quantity here. We thus require only the three most relevant facts (must include a mix of positive and negative) along with their supporting information under each of the 3c"s. Note you must include a market size estimate, and an estimate of product cost as two of your facts. You must have 9 facts in total worth 9%. You must attach each team member"s individual homework in an appendix at the end of your slides. Note you will need to demonstrate to your ta that you use credible sources for all the facts by including in-text citation and a apa style reference list.