CMNS 110 Study Guide - Final Guide: News Values, Semiotics, Connotation

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Weapons of persuasion: reciprocation, commitment and consistency, social proof, liking, authority, scarcity. Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist (2012, p. 7). Propaganda is: a mode of discourse intended to persuade, to manipulate, and to indoctrinate its audience into accepting policies that might be contrary to their self interest. If you want to fit in, you need to jump on the bandwagon and do it too. The implication is that you must join in to fit in. : name-calling (a negative word or feeling is attached to an idea, product, or person. , testimonial (a famous person endorses an idea, a product, a candidate. It is an act of deception and false statements to convince someone of untruth. : the false statement, the suppression of truth, the slanting of news, fear.