CMNS 110 Study Guide - Final Guide: New Media, Edward Said, Think Tank
27 Oct 2017
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Week 1: way of thinking (idea & belief) The idea of the rule in class: dominant ideology in north america: most common ideas come from the ruling class. Convincing everyone that now is good enough: group of small amount of people with the most power. The american dream: work hard, you can succeed: define success by money, wo(cid:396)k (cid:271)u(cid:455) (cid:374)e(cid:449) pho(cid:374)e happ(cid:455) (cid:396)uli(cid:374)g (cid:272)lass po(cid:449)e(cid:396)ful, hegemony (process): how does the dominant ideology stay on top. Louis althusser: media (most powerful): rich & famous = success. The birmingham school (1960-1970: a group of people studying ideology. E. g. police, military, laws, courts, jails: ideological state. Audiences: why we have different reaction for the same media. Codes: meaning structures (your opinions/beliefs) from past experiences. New experiences: find meaning quickly: decode media, dominant hegemonic position, have the same meaning structure: decode the same message, negotiated position, make decision: thinking what are my meaning structures.
