CMNS 130 Study Guide - Midterm Guide: Cultural Imperialism, Mass Society, Information Theory

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 130
• Professor: Jody Baker

Document Summary

An object of management or manipulation by the media (manipulation: both political and economical) Given these meanings, how would you describe the terms mass communication and. Mass society + mass media = mass communication: mass communication: : one direction flow (asymmetrical relationship between sender and audience) : economically, standardization and commodification of content as the basic market relationship with audience. : the term mass has a negative connotation: mass media as institution. Media acquires functions and responsibilities in the public sphere that are overseen by the institution. Modernity (1789-1970s: development of television and radio, characterized by colonialism, revolution, industrialization, rationalization, urbanization: public spaces turning into private space. They are blamed for fascism and dictatorship. (propaganda) The shift attention from interpersonal (two-way/dialogic) modes of communication to mass forms of one-way transmission of messages, from the elite groups who controlled the media to large audience of receivers. (morley 49) Great reach and apparent impact (newspaper press) (propaganda)