CMNS 230 Final: Case Study Final

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CMNS 230: CASE STUDY
Brandon Sims
301269483)
Word)Count:)5980
Simon Fraser University: School of Communications
TUTORIAL TIME 2:30PM 3:20PM
An Analyses of a Cultural Industry: Lionsgate Entertainment Corporation
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EXECUTIVE SUMMARY
Lionsgate Entertainment Corporation is an international film and television studio that has
contributed to the production of some of the highest grossing film franchises over the last 20
years. Their book-to-film franchises, such as The Hunger Games, and the Divergent Series have
helped them become one of the leading movie studios in all of Hollywood, generating an average
multi billion-dollar annual revenue, (Lionsgate, 2015). Their ventures into creating original
content for digital media platforms, such as Orange is the New Black, shows Lionsgate has the
ability to take creative risks in new economic climates. The success of their original productions
has led to Lionsgate expanding their business operations into international markets, making their
presence known on every continent across the globe. Through a series of business acquisitions,
joint ventures, and successful original productions, Lionsgate has positioned themselves as one
of the top 10 movie studios in the world (Boxofficemojo, 2016).
THEORETICAL FRAMEWORK
Over the last two decades, certain societal and industry related trends have completely altered the
way the motion picture industry operates. The ongoing process of conglomeration, defined as the
“integration of previously distinct sectors of media industries under a single corporate umbrella,”
has allowed film production studios like Lionsgate to diversify their portfolio, while spreading
risk across a multitude of projects (Havens, Lotz, 2012). Although Lionsgate has reached a point
of broad conglomeration, with numerous media companies at their disposal, consolidation
among major media organizations
has given a majority of the market-
share to only six extremely
powerful media conglomerates
(Havens, Lotz, 2012). Furthermore,
the film and television industry has
been flipped on its head over the
last 10 years, as technological
developments like personal smart
phones, laptop computers, and the
near-infinite capabilities of the internet have completely altered the way media content is
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