1. How is the definition of globalization and global media as suggested by the authors different
than the example of the historical ‘media reach’ of writing?
Globalization and global media are both things that consume a culture. It brings us together
and creates a common bond amongst all humans. Media reach is not this, it is a networks of
postal services, roads, and organized news gatherings that bring people together in a local
sense, not global. This is the main difference because global media and globalization span
across the earth and media reach may span over a vast area, but it is not global.
2. What is postmodernism? Cultural imperialism?
Postmodernism refers to the acceleration and transformation of modernism. The postmodern
is about the flexibility and mobility of production and marketing and the complete immersion
of the population within worlds of media images, commodification, and consumption.
Cultural Imperialism is the notion that a nation can dominate another country or people by
dominating that country’s communication and culture. If all sources of entertainment within a
country are produced in America, then that country has essentially been colonized by
America. It is the ideology that country can be controlled without means of military
3. What role does the media play in cultural imperialism?
The media plays a particular role within cultural imperialism because they are means of
disseminating cultural texts. Control of the media becomes an important strategy of cultural
imperialism. Back in the 19 century, empires would use wire-based communications to relay
messages to their respectivec colonies. If a colonizer has control of a colonies media, it is
much easier for them to impose cultural imperialism, because they control what is on the
4. Why did UNESCO set up McBride report? What was in the report and what was the US
response to it?
UNESCO set up the MacBride report because there were many areas of the world that did not
have access to information that other parts did. They did this because the NAM (Non-Alligned
Movement) which were nations that were not aligned with the USA or USSR during the Cold
War, wanted to create a New World Information and Communication Order (NWICO) which
would effectively halt the free flow of information to two thirds of the world’s population. The
United States had been increasingly concerned with the idea of the free and balanced flow of
information from the Mass Media Declaration, feeling that it went against the principle of
freedom of the press.
5. What was the basic premise of the book ‘How to Read Donald Duck’? That the people of Chile felt that the messages within the Disney cartoons were not
appropriate for the Chilean people. They showed visions of wealth that was showered upon
the characters by peasants and journeys to far off lands, these things did not relate well to the
people of the third world country. They were not considered as entertainment to the people
6. What are the four challenges to the c