Study Guides (248,019)
Canada (121,233)
CMNS 130 (41)
Final

CMNS 130 Final Exam Study Info (Spring 2012)

7 Pages
672 Views
Unlock Document

Department
Communication
Course
CMNS 130
Professor
Kathleen Cross
Semester
Winter

Description
CMNS 130 Final Exam Lectures Theory  Generalizations that attempt to explain and predict phenomena by finding & analyzing patterns  A set of concepts and relationship statements that help us to describe, explain, evaluate, predict and/control communication events and processes  Elements: explains something important, specifies assumptions clearly, makes relationships clear, systematic and creative, takes all relevant information into account, testable, generates further questions, tentative: open to review, provides guides to action Implicit Theories  Common sense theories  implicit understandings, widely held, prominent in public debate  Practitioner’s (practical) theories  accumulated wisdom of practice, influence work patterns Hypodermic Needle model of media effects  Audience are vulnerable, passive and atomized Frankfurt’s School’s view on Mass Media  Elite  mass, like stimulus-response model of science  Mass media is three fold o Cultural: the loss of “high” culture o Political: vulnerability of masses to manipulation and propaganda o Social: the breakdown of community ties Approaches to Mass Communication Theory Dominant Paradigm Critical Paradigm  Liberal pluralist  Concerned with unequal relations of  Social integration/social contract power  Diffuse power  Functionalism  Direct linear effects, with modifications  Quantitative research, behaviouralism  Criticisms: optimistic, sees audience as “blank slate”, audience has full power Policy  “ a course or principle of action adopted or proposed by a government, party, business, or individual”  Freedman: “political actions designed to promote more general ways of organizing public life” Politics  Process of making government policies, allocating resources, authoritative allocation of values  Relations involving power, the creation of what is legitimate, about regulating and NON-regulating Regulatory regime  “ a system or planned way of doing things, especially one imposed from above”  Laws, regulations, policies, or lack thereof Political Perspective on Media  Radical  Critical –> Liberal/Pluralism  Neo-Liberalism Critical Political Perspectives (“Radical”)  Media represents the interests of the powerful  Both the state & capitalist markets sustain inequality  Citizens need equal access to media, diversity of content Liberal Democratic/Pluralist Political Perspectives  Media is a result of negotiation  “ free” media is key  Market freedom is preferable, government steps in when problems happen  Balances free expression with public interest  Diversity, social cohesion  Government o Cultural/social policy: to foster democracy & public sphere, to ensure citizens are informed, to create a sense of national belonging & cultural identification, to foster access to cultural expression o Economic policy: to protect and foster national economic security  Liberal Pluralist Economic Theory, aka Keynesianism o Aim: to maintain economic prosperity & general economic welfare for all, introduces idea of society safety net (minimum wage, unemployment insurance, health, other social policies) Neo-liberal Perspectives (Des Freedman)  Free markets, individuals rights, personal choice, small governments, limited regulation  Classic liberal/liberal pluralistic: democratic marketplace, freedom from state, competitions  Individual responsibility, personal gain, private property  Hostile to state  Information Society o Dominant perspective, celebratory in approach o Information society is completely new, past problems are disappearing o Has technological determinist quality (technology will automatically solve problems) o Death of Materiality & state, end of social struggle, environmental communion, end of history  Shift  Regan, Thatcher, Mulroney o Deregulation, marketization, privatization, increased competition, dismantling of rationales for policy/regulations  The neo-liberal project o State owned industries should be privatized and sold off to the (less regulated) private sector o Cut back spending on social problems o National markets should be opened up to international trade & global competition o Curb the power of unions o Individual & self-interest is the most important thing in economy o Entrepreneur is most important & dynamic figure of social life o Profit is good, absolutely everything needs to be commodified Timeline of Dominant Views 1700-1800s 1900s 1940s 1960-1980s 1985-2012 Neo-Liberal Enlightenment – Liberal Liberal Pluralist Liberal Pluralist Liberal Pluralist Modernity Critical Cultural Studies Critical Theory/ Critical Theory/ Cultural Studies Cultural Studies Neo-liberalism (Shifts since 1980’s) - Main trends in global communication o Convergence, conglomeration & concentration, globalization, deregulation Enlightenment  “Age of Reason”, challenge to monarchy, church, knowledge  New humanism based on logic & “scientific method” (empiricism), secular movement  Origins of modernity – a profound evolution in social thought in 18 century  New technologies (ie. printing) & new economic structures (feudalism  capitalism, agrarian  industrial)  Influence of other emerging sites of power: merchant class, early capitalists, educated elites, industrialists  “an intellectual approach based on scientific and rational view of the world, established the ideological foundations for modern democracy and free press”  Notions of universal, natural, individual rights, and representative democracy  Key Concepts of Enlightenment ( Classical Liberalism) o Assumption that humans are rational, capable of making choices & governing ourselves o Liberty: all men are created equal & have unalienable rights, freedom from authoritarian govt’s o Truth is discoverable through reason Liberal Democracy  Equal rights, individual freedom, private property  Setting up nation states, power & control, mass media’s role in democracy The Public Sphere  Term popularized by Jurgen Habermas  Where political discussions happen, political opinion is formed, free press, independent of gov’t Broadcasting in Canada  1928 USA Federal Radio Commission  1928 Aird Commission Established: to “determine how radio broadcasting in Canada could be most effectively carried on in the interest of Canadian listeners and the national interests of Canada.”  1929 Aird Commission makes recommendations: some form of national public system  1930 Canadian Radio League Established: lobby for public service broadcasting  1932 Parliament adapts to Aird Commission  Canadian Broadcasting Act, Canadian Radio Broadcasting Commission (CRBC), CBC Dominant Models of Mass Communication Research  Laswell’s Communication Model o WHO says WHAT in WHICH channel to WHOM = to WHAT effect o Hypodermic needle theory of media effects o Behaviourist psychology, stimulus- response and the audience o Audience are vulnerable, passive & atomized  Two-Step Flow Model o Functionalist sociology, Chicago school, 1950s after WWII o Media reinforced already-held beliefs o Intervening variables: exposure, differential character of media, content, attitudes & psychological predispositions = minimal media effects
More Less

Related notes for CMNS 130

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit